Connect product events to the right customer communication
SaaS contact data begins in the product but quickly spreads across analytics, CRM, support, and email tools. OpenContact provides one contact record and an inspectable route between them.
Capture from the application
Send signups through a hosted source or project API. Include plan, company, country, consent, UTM fields, and other lifecycle context as custom fields.
Route by lifecycle state
Use Created for first-time onboarding, Updated when account data changes, and list membership as a handoff between lifecycle stages. Filter on product fields or verification signals.
Keep sales and marketing aligned
Fan qualified signups into both the CRM and lifecycle email platform. Use first-match routing when enterprise, self-serve, or regional accounts need different destinations.
Bring events back into the product
Subscribe your backend to signed outbound webhooks for contact creation and suppression changes. Use idempotent API writes and sandbox keys while building the integration.