Lead routing software
Lead routing sends each new lead to the right tool and the right list. OpenContact captures leads in one place, checks the route you defined, and then writes to your CRM and email platform.
What is lead routing?
A lead arrives from a form, an ad, a booking or a spreadsheet. Someone has to decide where it goes: the sales CRM, a nurture list, a regional queue, or nowhere because the address is junk. Done by hand or with a chain of one-off automations, those decisions drift and break. Lead routing software makes them explicit rules.
Bring every source in
Hosted form endpoints, Google Ads leads, Calendly bookings, custom JSON webhooks, imports, spreadsheet rows and the API. First-touch attribution records where each contact entered.
Route on the data that matters
Filter by source, list, status, country, custom field, consent or email verification result. Send a lead to several tools, or use first-match routing when one destination should win.
Test before you switch it on
Dry-run a rule on a sample or real contact. You see the chosen path and the fields that would be sent. Nothing is written to a provider.
Example
Google Ads lead, verify the email, route by country, add to the regional CRM queue, subscribe qualified contacts to the right nurture list.
Works with your CRM and email tools
HubSpot, Salesforce, Pipedrive, Copper, ActiveCampaign, Mailchimp, Brevo, Klaviyo and 15 more. See all integrations.